Blogs
Search or filter by discipline to find the thinking behind our work.
The Boost button and Meta Ads Manager both spend real ad budget, and Meta counts both as ads on your bill. What actually separates them is control, not legitimacy. Here's the real difference, and how to tell which one a specific goal needs.
Every channel is asking for a bigger share of your budget, and none of them are wrong to. The real question isn't a fixed percentage split, it's what job each dollar needs to do, and where the next one creates the most value.
One platform captures demand that already exists. The other can create demand that isn't there yet. Here's how to work out which one your business actually needs first, with real scenarios and a decision matrix, not a generic "it depends."
SEO and Google Ads solve different problems at different speeds. Here's a practical way to work out which one deserves your first marketing dollar, and when running both actually makes sense.
