Blogs
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A logo is one output. A brand identity system is the set of rules that produces every other output consistently. They're not the same thing.
Most brand identity work starts in the wrong place: with a logo. Here's the order that actually produces a system your team can use.
Commissioning a logo and building a brand identity feel like the same request. They aren't, and treating them as interchangeable is why so many rebrands quietly fail to change anything.
